Your Favorite Cup of Coffee: The Behind the Scenes Story of #3CupsOfJoe by Joe Reid Kirby III
What’s the first thing that comes to mind when you think of a cup of Joe? Probably your favorite cup of coffee, right? Well, that’s exactly what I intend to be. You read that correctly. I want to be your preferred cup of coffee; that gets you through the day, everyday.
Let’s think about coffee for a second … It’s strong, warming, and mentally stimulates you — all incredible qualities of a great writer. Why would I not aspire to encompass such excellence?
On the flip side, my ambitions are to impact the world in a similar manner. Coffee has its’ audience, and I am amped to build mine! I am on a mission to wake people up; energize their spirit; and inspire them to operate at levels they never thought possible. Do you see where I’m going with this?
To say the least, we as human beings tend to function on a much lower frequency than we’re capable of. We become comfortable with the idea of ease; and often fail to accept the necessary challenges, to draw back the bows of our life, and release them unto the bullseye of our desired target.
It’s much easier instead to follow the trends and just go with the flow; but is that really going to get you where you’re trying to go? I don’t think so. Disagree? Let us ponder on that analogy for a moment then: you’re helicoptered to the middle of a fantastical ocean, near the island of your dreams; the pilot releases you into the clear blue waters, as they’re dangerously low on fuel and unable to fly you the remaining way; they point you in the right direction, and assure you that you don’t have much further to swim. (An extremely elaborate storyline I know, but stick with me on this.) Do you: A.) Fearfully, go with the flow of the ocean; while hanging on for dear life to the closest thing to you, and wait around for someone to hopefully save you? Or, B.) Courageously, swim with all of your might in the direction an expert, who’s already been there, suggests for you to go? I’ll leave that to you to choose between the two.
My primary goal is to provoke thought, within the areas of life which the majority fail to think. The only cure for fear is understanding. It is nearly impossible though to gain comprehension from the questions never thought to be asked. Ah, I believe that’s my cue … welcome to #3CupsOfJoe.
So where does this coffee to the third power theme stem from exactly? I’m glad you asked … Truth be told, the name could be rooted to a number of sources I’ve devoted quite a large chunk of thought to: Like the theory that we reside within the 3rd dimension (4th, if you’re consciously aware of the unseen natural forces orchestrating this grand symphony we call life); quite possibly, the personal significance that I’m the 3rd generation of Joe Kirby’s; or, the general statistic that the average American drinks about 3 cups of coffee a day; and, let’s not forget to mention the fact that the human brain weighs approximately 3 pounds. Take your pick at the meaning of #3CupsOfJoe; just be careful not to dilute the sincerest message beyond the madness, being: Peace, LOVE, & Understanding.
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